Privacy Policy

Who We Are

Signature Floors Pembroke Ltd (trading as Signature LVT Flooring) (“we”, “us”, or “our”) is registered in Wales (Company No. 12853827).

Registered office: 4 Freemans Walk, Pembroke, SA71 4AS.

We are the controller of your personal data for the purposes described in this notice.

ICO Registration Number: ZB979254

  

  

Purpose of this Privacy Notice

We respect your privacy and are committed to protecting your personal data. This notice explains:

  • Who we are,
  • What personal data we collect,
  • How and why we use it,
  • Who we share it with,
  • Your legal rights, and
  • How to contact us or the ICO if you have concerns.

Our websites and services are intended for adults aged 18 and over. We do not knowingly collect information from children.

  

  

Contact Us

If you have questions about this notice or how we use your personal data, please contact our Data Protection contact:

By email: info@signaturefloorspembroke.co.uk

By post:
Data Protection Contact
Signature Floors Pembroke Ltd
4 Freemans Walk, Pembroke, SA71 4AS

If you are unhappy with how we have handled your personal data, you have the right to raise a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk. However, we would welcome the opportunity to resolve the matter with you first, so please contact us directly in the first instance.

  

  

Updates to this Notice

The most recent version of this notice was published on 4 September 2025. We review this notice regularly and will update it when necessary.

If we make significant changes, we will notify you via email or a notice on our website. Continued use of our services after updates constitutes acceptance of the changes. 

  

  

When This Notice Applies

This privacy notice applies whenever we collect or process your personal data, for example when you:

  • Visit our website: www.signaturelvtflooring.co.uk,
  • Contact us with an enquiry or order,
  • Create an online account,
  • Communicate with us by phone, email or post,
  • Are referred to us by third parties for marketing purposes (where permitted).

  

  

Legal Basis for Using Your Data

We only process personal data when we have a lawful basis. These include:

  • Fulfilling a contract with you,
  • Complying with legal obligations,
  • Pursuing our legitimate business interests (where your rights are not overridden),
  • Your consent (where required).

We will only use your data for the purpose it was collected unless we reasonably consider it necessary for a related purpose.

  

  

What Data We Collect and Why

  • Contact details (address, email, phone): to respond to enquiries, deliver orders and notify you of changes.
  • Billing and transaction information (including VAT numbers for trade accounts): to process payments, prevent fraud and maintain purchase records.
  • Feedback and opinions: to improve our services.
  • Technical data (IP address, website usage): to secure our systems and analyse website performance.
  • Call recordings: to monitor quality and resolve disputes.
  • Purchase history: to send relevant offers and improve customer experience.
  • Marketing preferences: to respect opt-outs and send updates where permitted.

In limited cases, we may collect special category data (e.g. health-related information to accommodate delivery needs).

Certain information is required for us to provide services. If you do not provide this, we may be unable to fulfil your order or enquiry.

  

  

Payments

We do not store full credit or debit card details. Payments are processed securely by third-party providers. We only keep a record of the card type and last four digits for reference.

  

  

Marketing

If you shop with us or request a sample, we may send you marketing updates under the “soft opt-in” rules, unless you opt out.

You can unsubscribe at any time by clicking the link in our emails or emailing info@signaturefloorspembroke.co.uk.

  

  

Cookies

We use cookies to improve your experience and website performance. Some cookies are necessary, while others (such as analytics cookies) require your consent.

You can view and manage your cookie preferences on our website at any time. For more information, please see our Cookies Policy.

  

  

Sharing Your Data

We may share your personal data with:

  • Service providers (e.g. payment processors, IT providers, delivery companies, marketing agencies, insurers),
  • Social media platforms (if you interact with us there),
  • Law enforcement or regulators (where required),
  • Potential buyers in the event of a business sale or restructure.

All third parties are required to protect your data and only use it for agreed purposes.

  

  

International Transfers

If your personal data is transferred outside the UK/EEA, we will ensure appropriate safeguards are in place, such as adequacy decisions, standard contractual clauses or applicable legal exemptions.

For more details, contact info@signaturefloorspembroke.co.uk.

  

  

Data Security

We use strict security measures to protect your personal data and limit access to those who need it. We also have procedures in place to handle suspected breaches and will notify you and regulators where legally required.

  

  

How Long We Keep Your Data

We only keep personal data as long as necessary. For example:

  • Email marketing: until you unsubscribe,
  • Call recordings: 12 months,
  • Account data: anonymised if you request deletion.

We may keep anonymised data for research or statistical purposes indefinitely.

  

  

Your Rights

You have rights over your personal data, including:

  • Access – request a copy of your data,
  • Correction – ask us to update inaccurate or incomplete data,
  • Deletion – request deletion where we have no lawful reason to keep it,
  • Restriction – ask us to pause processing in certain circumstances,
  • Objection – object to certain processing, including marketing,
  • Portability – request your data in a transferable format.

To exercise your rights, contact info@signaturefloorspembroke.co.uk.